Knowledge Base/Frequently Asked Questions

What Brand View analysis type should I use?

Administrator
posted this on April 29, 2009 10:22

DailyPrices.jpg

  • What is the price of our competitor products right now?
  • How have our prices changed across retailers?

 

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  • Which product attributes have seen greatest price change over the last few months?
  • What is the pricing trend in my category, by brand, manufacturer or retailer?

 

PromoHistReport.jpg

  • What promotional mechanics are our competitors using and which have been most effective?
  • What is the promotional location for my product?
  • What are the promotional strategies of my competitors?

 

StratPricingRep.jpg

  • Are there any price change or listing arguments for our products?
  • Who will we compete with if we change our price?
  • What is our current value ladder or how do our products compare on cost per wash?
  • What has happened to our portfolio following VAT price changes?